SKU Platform
SKU Platform
SKU Platform
Role
Role
Product designer
Product designer
User Journey
User Journey
User Research
User Research
Duration
Duration
4 Months
4 Months
Team
Team
Designer
Designer
🙋🏻♀️
2 Backend Developers
2 Backend Developers
1 Frontend Developer
1 Frontend Developer
CEO
CEO
Context
Context
Context
SKU Platform helps e-commerce sellers grow by connecting their already exisitng stores (Shopify, Salla, WooCommerce ) and importing ready-to-sell products no inventory or logistics needed.
SKU Platform helps e-commerce sellers grow by connecting their already exisitng stores (Shopify, Salla, WooCommerce ) and importing ready-to-sell products no inventory or logistics needed.
SKU Platform helps e-commerce sellers grow by connecting their already exisitng stores (Shopify, Salla, WooCommerce ) and importing ready-to-sell products no inventory or logistics needed.
An unconventional journey of designer!
An unconventional journey of designer!
Project summary
Project summary
Project summary
As the founding product designer behind SKU Platform - a global drop-shipping solution, I worked closely with the founder & engineers, shaped the product direction, and helped turn a raw concept into a full, scalable platform. I led the design, turning a raw idea into a fully functional platform & created efficient user experience that would make dropshipping accessible to sellers with minimal technical knowledge.
As the founding product designer behind SKU Platform - a global drop-shipping solution, I worked closely with the founder & engineers, shaped the product direction, and helped turn a raw concept into a full, scalable platform. I led the design, turning a raw idea into a fully functional platform & created efficient user experience that would make dropshipping accessible to sellers with minimal technical knowledge.
SKU makes dropshipping easy connect your store, import products, and sell without inventory.
SKU makes dropshipping easy connect your store, import products, and sell without inventory.
But first!
But first!
The Problem
The Problem
The Problem
Sellers want to scale their product listings without the hassle of inventory or manual uploads , but most tools make it complicated to find suitable products, difficult to integrate with stores, or time-consuming.
Sellers want to scale their product listings without the hassle of inventory or manual uploads , but most tools make it complicated to find suitable products, difficult to integrate with stores, or time-consuming.
Sellers want to scale their product listings without the hassle of inventory or manual uploads , but most tools make it complicated to find suitable products, difficult to integrate with stores, or time-consuming.
Inventory management creates financial risk and logistical challenges
Inventory management creates financial risk and logistical challenges
Inventory management creates financial risk and logistical challenges
Product sourcing requires navigating multiple platforms and suppliers
Product sourcing requires navigating multiple platforms and suppliers
Product sourcing requires navigating multiple platforms and suppliers
Store integration often involves complex technical knowledge
Store integration often involves complex technical knowledge
Store integration often involves complex technical knowledge
Order fulfillment adds another layer of operational complexity
Order fulfillment adds another layer of operational complexity
Order fulfillment adds another layer of operational complexity
Not to forget
Not to forget
The Goals
The Goals
The Goals
User
User
User
Making it easy for sellers to scale their stores - by giving them ready-to-sell products, smooth integrations, and zero inventory stress.
Making it easy for sellers to scale their stores - by giving them ready-to-sell products, smooth integrations, and zero inventory stress.
Making it easy for sellers to scale their stores - by giving them ready-to-sell products, smooth integrations, and zero inventory stress.
Business
Business
Business
Creating a drop-shipping website with smooth user experience
Creating a drop-shipping website with smooth user experience
Creating a drop-shipping website with smooth user experience
Design
Design
Design
Transform technical complexity into intuitive, scalable solutions
Transform technical complexity into intuitive, scalable solutions
Transform technical complexity into intuitive, scalable solutions
Let’s
Let’s
Discover
Discover
User Research
User Research
To understand the real challenges facing e-commerce sellers, I conducted interviews with 5 e-commerce store owners across different platforms.
To understand the real challenges facing e-commerce sellers, I conducted interviews with 5 e-commerce store owners across different platforms.
Let’s
Discover
User Research
To understand the real challenges facing e-commerce sellers, I conducted interviews with 5 e-commerce store owners across different platforms.
Their Priorities
Their Priorities
Their Priorities
1.
Simplicity of integration with their existing platforms
2.
Less technical user experience
4.
Ability to customize product details according to their brand needs
5.
Speed of adding products to their store
3.
Ready to sell high quality products
2.
Less technical user experience
3.
Ready to sell high quality products
4.
Ability to customize product details according to their brand needs
5.
Speed of adding products to their store
Competitive Research
Competitive Research
Competitive Research
Everything i found during all kind of research
Everything i found during all kind of research
Major takeaways from research
Major takeaways from research
Major takeaways from research
User finds difficult to handle orders across different e-commerce platforms simultaneously
User finds difficult to handle orders across different e-commerce platforms simultaneously
Users want a platform that helps them to customize and build their own brand experience
Users want a platform that helps them to customize and build their own brand experience
A platform which Addresses underserved markets while maintaining global capabilities
A platform which Addresses underserved markets while maintaining global capabilities
Limited options of products to select from
Limited options of products to select from
78% of sellers felt overwhelmed by the technical complexity of managing multiple platforms,
78% of sellers felt overwhelmed by the technical complexity of managing multiple platforms,
100% of participants struggled with pricing decisions due to unclear product cost, shipping fees and profit margins
100% of participants struggled with pricing decisions due to unclear product cost, shipping fees and profit margins
Users experience Manual Product Import Fatigue
Users experience Manual Product Import Fatigue
90% Users feel Inventory Anxiety & Storage Limitations
90% Users feel Inventory Anxiety & Storage Limitations
Let’s
Let’s
Define
Define
Define
User Persona
User Persona
User Persona
The fictional represesntation of the key user of this app.
The fictional represesntation of the key user of this app.
“I spend hours every day juggling between different supplier websites, manually adding products, and tracking inventory across multiple platforms. It is exhausting."
“I spend hours every day juggling between different supplier websites, manually adding products, and tracking inventory across multiple platforms. It is exhausting."
Rohan Sharma
Rohan Sharma
Age - 32 Years
Occupation -E-commerce Entrepreneur & Clothing Store Owner
Income - 12,000 AED/month
Platform: Shopify store with growing customer base
Experience: 3 years in e-commerce, self-taught digital marketing skills
Age - 32 Years
Occupation -E-commerce Entrepreneur & Clothing Store Owner
Income - 12,000 AED/month
Platform: Shopify store with growing customer base
Experience: 3 years in e-commerce, self-taught digital marketing skills
Background Story
Background Story
Rohan started his Clothing E-commerce website from his apartment in 2021, initially selling a collection of locally-sourced items. As his Instagram following grew and customer demand increased, he quickly realized that his small inventory couldn't keep pace with market opportunities. Rohan faces a common challenge: Finding unique products to sell without the hassle of inventory management.He's tech-savvy enough to manage his Shopify store and social media marketing, but gets overwhelmed by the technical aspects of supplier integration and inventory management.
Goals
Goals
Motivations
Motivations
Pain points & frustrations
Pain points & frustrations
Needs & Expectations
Needs & Expectations
Site map
Site map
Site map
Created a comprehensive site map to visualize the platform's information architecture and ensure logical navigation flows between core features
Created a comprehensive site map to visualize the platform's information architecture and ensure logical navigation flows between core features
Created a comprehensive site map to visualize the platform's information architecture and ensure logical navigation flows between core features
Primary user flow
Primary user flow
Primary user flow
This flow represents the core SKU experience - taking a new user from initial login through successfully importing their first customized product to their e-commerce store.
This flow represents the core SKU experience - taking a new user from initial login through successfully importing their first customized product to their e-commerce store.
This flow represents the core SKU experience - taking a new user from initial login through successfully importing their first customized product to their e-commerce store.
Wireframes
Wireframes
Wireframes
Initial wireframes showing the dashboard, orders list, explore products interface, and product category navigation
Initial wireframes showing the dashboard, orders list, explore products interface, and product category navigation
Initial wireframes showing the dashboard, orders list, explore products interface, and product category navigation
Dashboard
Orders
Products
My Stores
My Products
Import List
It’s time to
It’s time to
Design
Design
Design
Final Design
Final Design
Final Design
SKU removes that friction by offering an all-in-one product sourcing and syncing experience. This flow was central to making SKU actually useful.
SKU removes that friction by offering an all-in-one product sourcing and syncing experience. This flow was central to making SKU actually useful.
SKU removes that friction by offering an all-in-one product sourcing and syncing experience. This flow was central to making SKU actually useful.
Dashboard
Dashboard
The dashboard provides a clean, minimalist overview with key metrics and navigation
The dashboard provides a clean, minimalist overview with key metrics and navigation
Main Features
Main Features
The central hub providing users with an overview of their dropshipping business
The central hub providing users with an overview of their dropshipping business
Centralized order management across all connected stores
Centralized order management across all connected stores
Product discovery and sourcing interface
Product discovery and sourcing interface
Management of products successfully added to connected stores
Management of products successfully added to connected stores
Store connection & statistics
Store connection & statistics
Staging area for product customization before adding to stores
Staging area for product customization before adding to stores
User profile and platform configuration
User profile and platform configuration
Store integration & My Stores
Store integration & My Stores
My Store has one click store integration process, individual store cards & their analytics in most simple form
My Store has one click store integration process, individual store cards & their analytics in most simple form
Click on add store
Click on add store
Add new store modal opens
Add new store modal opens
Select store & add store URL
Select store & add store URL
With just one step of “confirm permissions”, Its done!
With just one step of “confirm permissions”, Its done!
Store integration & My Stores
My Store has one click store integration process, individual store cards & their analytics in most simple form
Click on add store
Add new store modal opens
Select store & add store URL
With just one step of “confirm permissions”, Its done!
Product Discovery
Product Discovery
This feature has thousands of products but with all useful filters! User can also see SKU suggested “Selling price” for maximum profits!
This feature has thousands of products but with all useful filters! User can also see SKU suggested “Selling price” for maximum profits!
All products has categories & sub categories to make it easier
All products has categories & sub categories to make it easier
All products has categories & sub categories to make it easier
Bulk “add to import list” is an easy & quick option to add products in “import list”
Bulk “add to import list” is an easy & quick option to add products in “import list”
Bulk “add to import list” is an easy & quick option to add products in “import list”
Product details shows all important features and details about product
Product details shows all important features and details about product
Import list
Import list
It is a space where users could personalize products before adding them to their stores.
It is a space where users could personalize products before adding them to their stores.
I conceptualized the "Import List" (Playground) as a staging area where users could
Customize product titles and descriptions
Adjust pricing and profit margins
Product added to store
Add to store button adds selected product to user’s store in one click!
I conceptualized the "Import List" (Playground) as a staging area where users could
Customize product titles and descriptions
Adjust pricing and profit margins
Product added to store
Add to store button adds selected product to user’s store in one click!
I conceptualized the "Import List" (Playground) as a staging area where users could
Customize product titles and descriptions
Adjust pricing and profit margins
Product added to store
Add to store button adds selected product to user’s store in one click!
My Products
My Products
It shows all the products user has added with all important measures like total profit, total sellings, store name & status of product
It shows all the products user has added with all important measures like total profit, total sellings, store name & status of product
Orders
Orders
The Orders List provides a consolidated view of orders across all connected stores
The Orders List provides a consolidated view of orders across all connected stores
Is it ready already?
Deliver
Results
Although the project is at the prototype stage, the following outcomes are anticipated upon the app's launch:
User Growth
500+ seller onboarding within 6 months with 75% retention rate through simplified one-click integration reducing setup time from hours to minutes.
User Experience
Integration time reduced by 93% (from 30+ minutes to under 2 minutes) & Product discovery and addition accelerated by 87% (from 15 minutes per product to under 2 minutes)
Platform Performance
Handle 10,000+ daily product imports with 50% improved order processing efficiency and real-time synchronization across integrated platforms.
Is it ready already?
Deliver
Deliver
Results
Results
Although the project is at the prototype stage, the following outcomes are anticipated upon the app's launch:
User Growth
500+ seller onboarding within 6 months with 75% retention rate through simplified one-click integration reducing setup time from hours to minutes.
User Experience
Integration time reduced by 93% (from 30+ minutes to under 2 minutes) & Product discovery and addition accelerated by 87% (from 15 minutes per product to under 2 minutes)
Platform Performance
Handle 10,000+ daily product imports with 50% improved order processing efficiency and real-time synchronization across integrated platforms.
Key takeaways
Key takeaways
Key takeaways
I learned how to think beyond screens, to design systems that scale and simplify complex business models. As the sole designer in early stages, I wore many hats and learned to balance speed with precision.
I learned how to think beyond screens, to design systems that scale and simplify complex business models. As the sole designer in early stages, I wore many hats and learned to balance speed with precision.
I learned how to think beyond screens, to design systems that scale and simplify complex business models. As the sole designer in early stages, I wore many hats and learned to balance speed with precision.
Realized that successful B2B platforms must clearly demonstrate ROI to users. Every design decision needed to translate into measurable time savings or revenue opportunities for sellers.
Realized that successful B2B platforms must clearly demonstrate ROI to users. Every design decision needed to translate into measurable time savings or revenue opportunities for sellers.
Realized that successful B2B platforms must clearly demonstrate ROI to users. Every design decision needed to translate into measurable time savings or revenue opportunities for sellers.
Discovered that revealing information gradually from store connection to product browsing to detailed editing prevents cognitive overload and helps users feel confident navigating complex business tools.
Discovered that revealing information gradually from store connection to product browsing to detailed editing prevents cognitive overload and helps users feel confident navigating complex business tools.
Discovered that revealing information gradually from store connection to product browsing to detailed editing prevents cognitive overload and helps users feel confident navigating complex business tools.
Learned to design for growth from day one considering how the interface would handle thousands of products and multiple store connections without losing usability or performance.
Learned to design for growth from day one considering how the interface would handle thousands of products and multiple store connections without losing usability or performance.
Learned to design for growth from day one considering how the interface would handle thousands of products and multiple store connections without losing usability or performance.
Looking Forward
Looking Forward
Looking Forward
If continuing development on SKU, I would focus on enhancing the platform with
If continuing development on SKU, I would focus on enhancing the platform with
AI-powered product recommendations based on store performance
Advanced analytics to identify trending products
Additional e-commerce platform integrations
AI-powered product recommendations based on store performance
Advanced analytics to identify trending products
Additional e-commerce platform integrations
Conclusion
Conclusion
Conclusion
This project demonstrates my approach to solving complex UX challenges through thorough research, iterative design, creating intuitive solutions that feel natural to users.. The SKU platform showcases my ability to simplify technical complexity while creating powerful, flexible solutions for real business problems.
This project demonstrates my approach to solving complex UX challenges through thorough research, iterative design, creating intuitive solutions that feel natural to users.. The SKU platform showcases my ability to simplify technical complexity while creating powerful, flexible solutions for real business problems.
This project demonstrates my approach to solving complex UX challenges through thorough research, iterative design, creating intuitive solutions that feel natural to users.. The SKU platform showcases my ability to simplify technical complexity while creating powerful, flexible solutions for real business problems.